Lead generation is one of the key activities for solo entrepreneurs such as coaches and stand-alone businesses. You might have tried email marketing as the main source of targeted leads but without much success.
Have you thought about quiz funnels? Quiz funnels are a growing alternative to traditional lead generation and the lead generation quiz is quickly taking over traditional sales funnel activities as a way of attracting new clients, segmenting those clients and building a relationship.
Let's face it the quiz has been around for a long time. There is just something really addictive about putting your knowledge to the test or discovering more about yourself...
Lead generation quizzes are becoming more and more popular. Many people are drawn to a quiz, human beings have this deep need to secure a deeper understanding of ourselves and where we fit. The lead generation quiz can also be fun and interactive making the need to complete one even more addictive.
Through a quiz, you can start to create a persons life story, and people like to re-construct their own biographical stories. A lead generation quiz can give the individual the freedom of expression and make choices on how our story unfolds.
With a quiz, you are basically connecting with the individual desire of self-discovery, inviting them to discover something about themselves and at the same time, you can get yourselves into a situation where you can sell something to that person.
So as potential marketers of your services how can you use lead generation quizzes to increase conversions, collect subscribers to your lists and convert into paying customers?
Let's consider the stats. According to research by Kissmetrics, the use of quizzes on Facebook pages alone are the most engaging. They looked over a period of 6 months and found that the use of a lead generation quiz collected more leads than any other type of media.
Lead generation quizzes are more engaging than other free content, as users want to interact with them, and in turn, they create new leads for you.
Why Is A Quiz So Attractive?
So why is creating a quiz a great way to convert visitors into paying customers? How can you use a quiz to increase your mailing list subscribers and improve traffic to what you have to offer?
Let's get back to the evidence. As in any business you need to get potential customers to first opt-in to your email list to give you any chance of converting them into paying clients. On average a quiz has been shown to have a lead capture rate of 34%. As a quiz is classed as interactive content, the CMI found that 80% of respondents prefer interactive content. They like it because it grabs their attention more easily and effectively.
kylielang.com that makes quizzes so attractive is that they are fun to do. How many times have you scrolled through your social media channels and come across a quiz and thought - oooh I will have a go at that!
The average quiz on Facebook has in fact been shared by users over 1900 times! The thing is people will engage with a quiz so much more readily than any other media such as a 10-page report or something similar.
Using a Quiz as a Sales Funnel Lead Generation Tool
So instead of thinking about sales funnels - think about online quizzes. They are not too hard to construct either. Get round to create a quiz and you will be amazed at the results you can achieve.
I hope I have convinced you that to succeed in the current internet marketing landscape you need interactive content. We know quizzes get shared and engaged with - that does always happen with a blog post o